LACMA Everywhere | Art Everywhere US

great way to promote LACMA and public art

Unframed The LACMA Blog

What if billboards shared art rather than sell things that you don’t need? Beginning this week, you’ll notice that a number of standard ad spaces—everything from bus shelters to giant billboards to dynamic digital screens—have been co-opted by reproductions of artworks culled from the collections of five museums throughout the country. The over 50,000 spaces that are usually reserved for traditional advertising will take a summer recess in the month of August, and art will take over.

photo Robert Mapplethorpe’s Ken Moody and Robert Sherman as seen in Times Square.

Launched yesterday in New York’s Times Square, Art Everywhere US celebrates masterpieces made by American artists. A joint project between the Art Institute of Chicago, the Dallas Art Museum, the Los Angeles County Museum of Art, the National Gallery in Washington, D.C., and the Whitney Museum of American Art, and in collaboration with the Outdoor Advertising Association of America, Art Everywhere US reproduces 58…

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